Guillaume Jesel has been promoted to global brand president, at Tom Ford Beauty. He will continue to report to John Demsey, executive group president, The Estée Lauder Companies and serve as a member of the company’s executive leadership team.
 
For the past two years, as senior vice president global general manager, Jesel has led Tom Ford Beauty in achieving accelerated, double-digit growth across all regions. He has been instrumental in establishing the brand’s leadership in luxury makeup and fragrance, and developing new avenues of growth with enhanced digital and social capabilities.
 
Jesel has been with The Estée Lauder Companies for 16 years, serving in a number of senior roles, including vice president, global makeup marketing for the Estée Lauder brand, and senior vice president, global and North America marketing, M·A·C. During his 10-year tenure at M·A·C, he helped establish the brand as a leader in social media and lead the brand’s groundbreaking fashion and pop culture collaborations. While at Estée Lauder, he led a unique collaboration with Tom Ford to create a limited edition collection with the Estée Lauder brand as a precursor to the launch of the standalone brand.
 
Prior to joining the company, he served in marketing capacities of increasing responsibility at the Lancôme division of L’Oréal.